• 1. THINK TWICE ABOUT ZILLOW
  • 2. •Zillow typically displays its opinion of your home’s value on its website. •These online valuations are called “Zestimates.” •Zestimates have been proven to be inaccurate. •Zillow’s own CEO sold his home 40% different from the Zestimate value. •How do Zestimates hurt your sale price? •If Zillow's Zestimate value is lower than your asking price, this can cause buyers to pay less. •Unfortunately, homebuyers rely on Zestimate values because of Zillow’s big brand. • Why does Zillow continue to display inaccurate Zestimate valuations on its website? •Because Zestimates generate website traffic, which generates advertising revenue for Zillow. •Many real estate agents now refuse to list their homes on Zillow. •Think twice about listing your home on Zillow. ZESTIMATES HURT SALE PRICES Most think Zillow's website sells homes. I think it keeps homes from selling. Learn more at ZillowsSecretPlan.com Zillow’s website is not designed to sell homes. It uses homes to generate website traffic and revenue for Zillow.
  • 3. •Zillow sells agent ads next to homes listed on its website. •These ads are purchased by agents who need buyer leads. •The ads are designed to divert buyers away from listing agents to agents who pay Zillow for leads. •Agents who advertise have often never seen the home their ads are displayed next to. •These agents are likely to switch your buyers to their own listings. •This means buyers interested in your home may be diverted to other homes. •Why does Zillow sell ads that hurt the sale of homes? •Because these ads are a cash cow for Zillow. •Many agents across the country now refuse to list their homes on Zillow. •This is another reason you should think twice about listing your home on Zillow. © Greg Hague, 2017. All rights reserved. Learn more at ZillowsSecretPlan.com ADS DIVERT BUYERS FROM YOUR HOME This is why I started the Stop Zillow awareness campaign. Zillow is not what many perceive it to be. Please think twice before listing your home on Zillow. Greg Hague Real Estate Broker, Attorney, Huffington Post Writer